Startup Firms – Shutdown or Need to Review Process

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Having more than 9+ years of experience in startup firms as well as trained number of colleagues in Digital Marketing in the global market. I ponder upon why more than 50% start up firms shutdown. The reason behind this is a question mark for all employees but management knows better than my way of thinking as listed – a) Work Culture – Define your business hours for each […]

How Blue Ocean Strategy Will Impact Conversion Rate in Online Marketing

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What are the main factors would be considered in online marketing while developing strategy for any products for particular demographic? There are many points to be considered while developing strategy to capture online buyer such as online buyer as well as competitor’s behaviour, competitive market price, online brand image (online reputation) and products features etc. In online marketing, how Blue Ocean […]